Pedro Ros

Pedro Ros is the Founder of SilverEconomy.com, a leading research centre and expert hub on longevity trends and the business impact of the Silver Generation. He has extensive international experience in market intelligence, having served as Global CEO of TNS (Kantar, WPP plc) and later CEO of Wilmington plc, a global B2B information and publishing group. Today, he focuses on providing data-driven insights that help organisations understand the opportunities created by ageing populations.